London, United Kingdom 2013 Cerebrovasc Dis 2013; 35 (suppl 3)1-854 123 TABLE 1: Baseline Characteristics 2010 (n=) 2010 (%) 2012( n=) 2012 (%) Sex: Male 485 48.5 473 47.3 Female 515 51.5 527 52.7 Age: 15-44 ye-ars 572 57.2 578 57.8 45-64 ye-ars 299 29.9 268 26.8 >65 years 128 12.8 130 13 Social Class: ABC1 524 52.4 515 51.5 C2DE 476 47.6 485 48.5 Exposure to Stroke: 142 14.2 215 21.5 TABLE 2: Awareness of Stroke Signs 2010 2012 % Ch-ange FAST campaign si-gns: Face 19% 37% +95 Arm/Leg Weakness 21% 27% +29 Speech disturbance 29% 38% +31 Signs not in FAST campaign: Unilateral numbness 9% 13% +44 Visual disturbance 13% 11% -15 Headache 11% 10% -9 Dizziness 15% 13% -13 Unable to name any signs of stroke: 29% 9% -70 Emergency respon-se calls 58% 69% +19 6 Stroke prevention A 11:20 - 11:30 Irish Heart Foundation Stroke Media Campaign – Improved recognition and response to stroke in the Dublin Mid Leinster Stroke Network Population. B.B. Drumm1, M. Walsh2, T. Laher3, T. Coughlan4, D. O’Neill5, D.R. Collins6 AMNCH Tallaght Hospital, Dublin, IRELAND1,IPSOS/MRBI, Dublin, IRELAND2, IPSOS/ MRBI, Dublin, IRELAND3, AMNCH Tallaght Hospital, Dublin, IRELAND4, AMNCH Tal-laght Hospital, Dublin, IRELAND5, AMNCH Tallaght Hospital, Dublin, IRELAND6 BACKGROUND: In 2010 Irish Heart Foundation launched a media campaign “FAST” to alert people to the warning signs of stroke and the need to seek emergency treatment. The aim of this study was to examine the impact of the campaign on public knowledge of stroke. METHODS: Professional survey conducted by Ipsos/MRBI, among a quota controlled sample of 1,000 adults aged >15 years, representative of The Dublin Mid-Leinster Stroke Network area (pop-ulation 760,000) by personal in-home interviewing before (2010) and after (2012) the media campaign (see table 1). RESULTS: We asked participants what the symptoms or warning signs of stroke were (see table 2). Com-paring results 2010 vs 2012, 62% vs 67% ranked stroke as “extremely serious” or “worst imaginable condition” on a 5 point scale. 58% vs 69% would call an ambulance as their first response to suspected stroke. Of those who would ‘wait and see’ 42% vs 61% would call an ambulance next if symptoms didn’t resolve. 38% vs 75% were aware of stroke publicity with television the main quoted source. In the 2012 survey 76% remembered the “FAST” campaign and it’s meaning as follows; Face 76%, Arm 57%, Speech 57%, Time 50%, Don’t know 10%. Understanding of stroke was not improved by the campaign with 22% vs 16% not able to ex-plain “stroke” while 75% did not understand the term “TIA”. Only 3% were aware of hyper-acute stroke treatments. Knowledge of medications used in primary and secondary prevention remained low. Public percepetion of risk factors for stroke remained unchanged with smoking (43%), high blood pressure (39%), lack of exercise (22%), hypercholesterolaemia (20%) rec-ognised, but only 8% citing heart disease or diabetes (8%). CONCLUSION: This survey demonstrates the effectiveness of the national FAST campaign in raising awareness of stroke signs and symptoms and the appropriate emergency response. However understanding stroke, risk factors and and available medical treatments was not improved.
Karger_ESC London_2013
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